Endless West is a beverage technology startup using science to create its own blend of wines and spirits.
Endless West uses analytical chemistry to identify molecules responsible for the specific flavors, aromas, and characteristics of various spirits, sources them in their purest form from more efficient sources in nature (like other plants and yeasts), then uses these molecules — or ‘notes’ — as building blocks to create its own original blend of wines and whiskeys.
Its first product, Glyph, is the first whiskey ever to be crafted note by note, using molecules (or, flavor and aroma notes) extracted in their purest form from more efficient sources in nature.
Unlike conventional whiskeys, Glyph is made without aging or barreling — which means a lot less wood, water and land is used in its production process.
Founded in 2015 by scientists Alec Lee and Mardonn Chua, and sommelier, Josh Decolongon, the company is headquartered in San Francisco and has raised nearly $13 million in total funding to date.